How DDMC Can Work for You

Two Ways to Get ROI Metrics

Subscribe to DDMCmax™ to get full-service management of your ROI metrics. Subscribe to DDMCbasic™ if you are on a budget, but still want to use our proprietary Web database tool to manage your own ROI metrics.

DDMCmax™ Delivers ROI Metrics to You.

From assessing your internal processes to delivering real-time reports that give you ROI metrics, DDMCmax™ is your full-service resource. If you want to demonstrate ROI, but don't have the manpower to manage the process, we can do it all for you. Contact us to request an estimate.

Eight points on the road to ROI. We'll drive you on your journey to marketing ROI. Here are the services we'll provide along the way:

1) Initial Assessment. We'll interview you to determine what your internal processes are currently, and assess what needs to change so you can gather the data you need to determine ROI. We'll look at how your marketing communications are coded, how your inquiries are captured, how your leads are fulfilled, how your sales force and/or distributors are structured, and more.

2) Set-up Procedures. We'll work with you to effect the changes you need to make within your organization, if any, like developing response mechanisms. And we'll establish procedures required to use our Web database tool.

3) Ongoing Data Entry. We'll enter all the pertinent information you need into your own DataDriven MarCom account. Just send us your raw data, and we'll take care of the rest.

4) Lead Qualification. We will work with you and your salespeople to determine your lead criteria. If you have a lead qualification service, we will work with them to integrate their service with DataDriven MarCom. If you do not have a service, we will provide full-service lead qualification from prospect development to capturing all data. Find out more about our lead qualification service.

5) Data Capture, Recording and Maintenance. We'll use our proprietary Web database tool to manage all your data. See how the DDMC database tool works.

6) Real-time Reporting. Your Lead Summary Page will always be available to you online, giving you a real-time summary of all your data. In addition, you will receive reports that show you what tactics and campaigns are working best, which publications are pulling the most leads, which leads are turning into sales, and much, much more. See Measure ROI.

7) Data Analysis and Evaluation. At regular intervals we'll take a look at your data to ensure that DataDriven MarCom is working as you expect it. We'll evaluate your results and suggest appropriate changes, if any.

8) Budget Allocation Recommendations. Once we've made an evaluation, we can recommend how you allocate your integrated marketing communications budget. All based on your data, of course.

DDMCbasic™ Gives You the Tools You Need to Determine ROI

If you are on a budget, DDMCbasic™ can be very economical. This program allows you to access our Web database tool. We'll set up a password protected private account for you, and you'll manage your own metrics. The system is complex enough to give you meaningful data, but not difficult to use.

It's easy for your assistant. The tedious part of any database program is data entry. You may want to consider hiring a temp to come in and do it for you. With DataDriven MarCom, you can create special access for an assistant to enter lead data as it comes in. Your assistant has his or her own home page, which is a simplified version of yours. DDMC provides this feature in the event you don't want open access to all the data.

It's easy for your sales force. Another distinction of DDMC: it is designed to be easy and useful for your sales force, because their participation is key to determining ROI. With Lead Dashboard, your salespeople can see new leads the moment you or your assistant submits them. He or she can sort them in several different ways, from dates to company names to status. So all the leads marked "hot" can run first, and the salesperson can follow-up on those immediately.

Salespeople's reporting functions are simple: they can change the status of the lead or indicate a sale with a click. And there's plenty of room to make notes each time he or she makes contact with the lead. So as the administrator, you can check status even if a sale hasn't been closed yet.

Of course, since DDMC is Web-based, salespeople can access their accounts from the road, from any computer with Web access.

It's easy to set up. If you elect to register for DDMCbasic™, you will have an online help manual for setting up your account. A marketing professional will also be available should you need further assistance. You will have support materials to help you make the most of your program. We'll be there for you not only during start-up, but to help troubleshoot and enhance your performance along the way.

Three easy steps to make DDMCbasic™ work for you:

Step 1. Create Lead Dashboard Accounts for all your salespeople. Assign a unique username and password to each, so they will have private access to their own leads.

What to do if salespeople are not participating in DDMC.

Step 2. Create a database of all the publications and Web sites that are important to your advertising and PR efforts. Doing so will enable you to compare the effectiveness of each publication or site. You may opt out of this step if measuring this information isn't important to you, or if you prefer to go back and do this later.

Step 3. Go to the Lead Summary page and add your campaign information, including a description of each tactic. Again, DDMC was designed with communicators in mind, so this process is as simple and easy-to-use as possible-and thorough enough to ensure that the information is sortable and meaningful.

As easy as 1, 2, 3. What now? You'll wait for the leads to start coming in. When they do, you'll simply click on the tactic that generated the lead, add the contact information, and assign a sales person. The lead will automatically route to that sales person's Lead Dashboard Account.

A word of caution.We strongly suggest qualifying the leads before routing them to the sales people. Doing this makes the salespeople's jobs easier, and ultimately, encourages their participation. If you do not have your own method for qualifying leads, you may want to use the DDMC lead qualification worksheet.

Now, the leads are in the hands of the salespeople. We suggest prompting them to view their Lead Dashboard Accounts on a regular basis, say every Monday. If you went to the trouble of qualifying the leads, salespeople will readily visit their home pages. For each lead, your salespeople will follow up as necessary, update the status (maybe from warm to hot, or from cold to dead), and check the "sale" box when the deal is closed. At this juncture, he or she can enter estimated revenue from the sale, and this is tied back to the costs of the MarCom campaign.

Meanwhile, the numbers on your home page, the Lead Summary page, will flux as salespeople update their accounts. This is what DDMC is all about: learning the results of your MarCom efforts.

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